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Golden Spoon Awards: Vietnam’s Cooking Show Is Featured By The New York Times's T Brand Studio

Wednesday, 01/18/2017 10:29
The New York Times International’s World News features a full-color article on the chef competition, namely The Golden Spoon Awards, in which Ly’s Horeca sponsored and organized for chefs from every corner of “the cooking nation”, to unite and spice up the traditional cuisine.


A screenshot of the article on The New York Times online.

January 18, 2017 is the expectant date for the issue to be released. The prestigious competition created by true lovers of Vietnamese cuisine will catch a glimpse of the Times’ readers worldwide by making its very first appearance on one of the world’s renowned media outlets. That is not only the pride of Vietnamese cooking talents but also the show creator, Minh Long 1 Co., Ltd.

Besides the full-color article on all printed copies of the Times International, readers can also explore a more vibrant version online with its interactive food map and photo stream specially tailored for The Golden Spoon Awards by T BrandStudio -  the brand marketing unit of the New York Times.


Moreover, the content is approachable from the international newspaper’s app across mobile platforms.

This is the proved commitment from the show’s main sponsor, Ly’s Horeca, in bringing Vietnamese food and chefs beyond the known border.

As its mission was stated, The Golden Spoon Awards has long been playing the role of searching and nurturing every single potential to elevate the status of Vietnamese cuisine, from the heaven of street food to the promised land of fine dining.


The interactive food map which features abundant delicious recommendations nationwide.

Click here to view the full article online.

By The Golden Spoon Awards

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