Spices are not only the soul of a dish but also features of culinary culture in every country and nation. To promote own and unique spices is the key core of any advertising strategies for national cuisine.
From
this August 2nd ‘2017 to August 5th 2017, in the ASEAN & India
International Fair held at the Queen Sirikit National Convention Center
(Bangkok, Thailand), some Vietnamese special spices and seasonings displayed at
the National Common House attracted attention and interest of international
enterprises and visitors. That was the first time that Vietnamese spices had a
chance to thrive in front of international audiences.
ASEAN
& India International fair 2017 was first time held in Thailand. This was
the largest trade promotion program in Thailand, gathering nearly 160 booths
from India and 11 other Asian countries. In line with the delegation of Vietnam
attending at in this fair, in addition to the integration-standard-qualified
products of 10 domestic enterprises in 6 different sectors as food,
agricultural products, household goods, The organizer of The Golden Spoon
contest (a contest organized by Minh Long I Company) also introduced a part of
their collection of Vietnamese spices including Indian curry fruits, mắc-khén
or Indian pepper (Zanthoxylum rhetsa), Doi seed or wild Northwest pepper, Chay
fruits (Artocarpus tonkinensis), Lolot pepper, Hibicus flowers, fennel seeds,
aniseed flowers, cinnamon, cardamom, and shiitake mushrooms.
Those
were interesting spices that the Organizer of TGS collected through annual
contests from 2013 (topic Tastes of Homeland). The relentless journey has
placed its steps all over the country - from plains to mountains, from midlands
to islands – to seek and discover good food, to decode exotic odd spices in
order to complete the map of Vietnamese spices, and to bring Vietnamese cuisine
to the world.
Mrs
Vu Kim Hanh - President of the Business Research Centers and Business Support
Association, Head of the Vietnamese business delegation at the fair – said, “Thai businessmen were very interested in
the collection of The Golden Spoon spices. As a promoter, displaying real Phu
Quoc fish sauce with geographic instructions from both Vietnam and EU is the
most touching thing so far.”
Besides,
during the fair, The Golden Spoon Contest Organizer also displayed their book
1st The Golden Spoon & The Quintessence
of Vietnamese Cuisine (version Vietnamese – English). This is a selective
collection of 50 great dishes, which were chosen from about participating 1000
dishes through the 1st contest in 2013. Containing hearts and souls of all the
crews, chefs, and attendants, the book just simply deliver the quintessence of
Vietnamese cuisine.
Some images at the
ASEAN & India International fair:
The booth at The Vietnamese Common House. Photo: Xuan Phuc
Trống Đồng (Bronze Drums) tableware and tea set carry The national spirit - from Fine Ceramics Minh Long I. Photo: Xuan Phuc
Some Vietnamese spices and The Golden Spoon & The Quintessence of Vietnamese Cuisine cook book were displayed at the fair. Photo: Xuan Phuc
Visitors took photos of TGS collection of spices. Photo: Xuan Phuc
Clients studied ceramic and fine porcelain products of Minh Long I. Photo: Xuan Phuc
By Thu
Pham